BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//We Got It Marketing//Aktionstage-Kalender//DE
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Marketing calendar 2027
BEGIN:VEVENT
UID:2027-01-01-new-year-s-day@wegotitmarketing.de
DTSTAMP:20261012T000000Z
DTSTART;VALUE=DATE:20270101
DTEND;VALUE=DATE:20270102
SUMMARY:New Year’s Day
DESCRIPTION:Falls on a Friday\, so the restart offer gets a long weekend.\n
 Start: from mid-December
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:2027-01-25-burns-night@wegotitmarketing.de
DTSTAMP:20261012T000000Z
DTSTART;VALUE=DATE:20270125
DTEND;VALUE=DATE:20270126
SUMMARY:Burns Night
DESCRIPTION:A Monday in 2027\, so sell the weekend before for bookings.\nSt
 art: two weeks before
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:2027-02-09-pancake-day-shrove-tuesday@wegotitmarketing.de
DTSTAMP:20261012T000000Z
DTSTART;VALUE=DATE:20270209
DTEND;VALUE=DATE:20270210
SUMMARY:Pancake Day (Shrove Tuesday)
DESCRIPTION:A Tuesday\, so push ingredients and dine-in offers the weekend 
 before.\nStart: one week before
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:2027-02-13-galentine-s-day@wegotitmarketing.de
DTSTAMP:20261012T000000Z
DTSTART;VALUE=DATE:20270213
DTEND;VALUE=DATE:20270214
SUMMARY:Galentine’s Day
DESCRIPTION:The Saturday before Valentine’s\, good for group bookings and
  gifting.\nStart: two weeks before
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:2027-02-14-valentine-s-day@wegotitmarketing.de
DTSTAMP:20261012T000000Z
DTSTART;VALUE=DATE:20270214
DTEND;VALUE=DATE:20270215
SUMMARY:Valentine’s Day
DESCRIPTION:Falls on a Sunday\, so deliver gifts and bookings by Friday.\nS
 tart: from late January
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:2027-03-07-mothering-sunday-uk@wegotitmarketing.de
DTSTAMP:20261012T000000Z
DTSTART;VALUE=DATE:20270307
DTEND;VALUE=DATE:20270308
SUMMARY:Mothering Sunday (UK)
DESCRIPTION:The UK date\, not the May one\, and bookings go fast.\nStart: f
 rom mid-February
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:2027-03-08-international-women-s-day@wegotitmarketing.de
DTSTAMP:20261012T000000Z
DTSTART;VALUE=DATE:20270308
DTEND;VALUE=DATE:20270309
SUMMARY:International Women’s Day
DESCRIPTION:Only credible with something real to show\, so prepare evidence
  early.\nStart: three weeks before
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:2027-03-17-st-patrick-s-day@wegotitmarketing.de
DTSTAMP:20261012T000000Z
DTSTART;VALUE=DATE:20270317
DTEND;VALUE=DATE:20270318
SUMMARY:St Patrick’s Day
DESCRIPTION:Midweek this year\, so hospitality should stretch it to the wee
 kend.\nStart: two weeks before
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:2027-03-28-clocks-go-forward-uk@wegotitmarketing.de
DTSTAMP:20261012T000000Z
DTSTART;VALUE=DATE:20270328
DTEND;VALUE=DATE:20270329
SUMMARY:Clocks go forward (UK)
DESCRIPTION:Lands on Easter Sunday\, so one weekend carries both messages.\
 nStart: the week before
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:2027-04-01-april-fools-day@wegotitmarketing.de
DTSTAMP:20261012T000000Z
DTSTART;VALUE=DATE:20270401
DTEND;VALUE=DATE:20270402
SUMMARY:April Fools’ Day
DESCRIPTION:Skip it unless the joke is genuinely funny and on brand.\nStart
 : two weeks before
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:2027-04-06-start-of-the-uk-tax-year@wegotitmarketing.de
DTSTAMP:20261012T000000Z
DTSTART;VALUE=DATE:20270406
DTEND;VALUE=DATE:20270407
SUMMARY:Start of the UK tax year
DESCRIPTION:Prime window for finance\, accounting and B2B service offers.\n
 Start: from mid-March
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:2027-04-22-earth-day@wegotitmarketing.de
DTSTAMP:20261012T000000Z
DTSTART;VALUE=DATE:20270422
DTEND;VALUE=DATE:20270423
SUMMARY:Earth Day
DESCRIPTION:Only with proof customers can check\, otherwise stay quiet.\nSt
 art: three weeks before
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:2027-05-03-early-may-bank-holiday-uk@wegotitmarketing.de
DTSTAMP:20261012T000000Z
DTSTART;VALUE=DATE:20270503
DTEND;VALUE=DATE:20270504
SUMMARY:Early May bank holiday (UK)
DESCRIPTION:First long weekend of summer\, good for garden\, DIY and travel
 .\nStart: two weeks before
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:2027-05-06-ascension-day-mainland-europe@wegotitmarketing.de
DTSTAMP:20261012T000000Z
DTSTART;VALUE=DATE:20270506
DTEND;VALUE=DATE:20270507
SUMMARY:Ascension Day (mainland Europe)
DESCRIPTION:Much of mainland Europe is closed\, so shift your send times.\n
 Start: the week before
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:2027-05-09-mother-s-day-us-and-most-of-europe@wegotitmarketing.de
DTSTAMP:20261012T000000Z
DTSTART;VALUE=DATE:20270509
DTEND;VALUE=DATE:20270510
SUMMARY:Mother’s Day (US and most of Europe)
DESCRIPTION:Not the UK date\, so this one matters mainly for export.\nStart
 : from mid-April
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:2027-05-31-spring-bank-holiday-uk@wegotitmarketing.de
DTSTAMP:20261012T000000Z
DTSTART;VALUE=DATE:20270531
DTEND;VALUE=DATE:20270601
SUMMARY:Spring bank holiday (UK)
DESCRIPTION:Half-term follows\, so families book trips and attractions that
  week.\nStart: three weeks before
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:2027-06-05-world-environment-day@wegotitmarketing.de
DTSTAMP:20261012T000000Z
DTSTART;VALUE=DATE:20270605
DTEND;VALUE=DATE:20270606
SUMMARY:World Environment Day
DESCRIPTION:Pairs well with a supplier or packaging change you can show.\nS
 tart: two weeks before
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:2027-06-20-father-s-day-uk-and-us@wegotitmarketing.de
DTSTAMP:20261012T000000Z
DTSTART;VALUE=DATE:20270620
DTEND;VALUE=DATE:20270621
SUMMARY:Father’s Day (UK and US)
DESCRIPTION:UK and US share the date\, so one campaign covers both.\nStart:
  from late May
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:2027-07-04-us-independence-day@wegotitmarketing.de
DTSTAMP:20261012T000000Z
DTSTART;VALUE=DATE:20270704
DTEND;VALUE=DATE:20270705
SUMMARY:US Independence Day
DESCRIPTION:The US market pauses\, so hold launches aimed at American buyer
 s.\nStart: two weeks before
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:2027-08-08-international-cat-day@wegotitmarketing.de
DTSTAMP:20261012T000000Z
DTSTART;VALUE=DATE:20270808
DTEND;VALUE=DATE:20270809
SUMMARY:International Cat Day
DESCRIPTION:A Sunday\, so social reach is strong for almost any brand.\nSta
 rt: one week before
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:2027-08-30-summer-bank-holiday-uk@wegotitmarketing.de
DTSTAMP:20261012T000000Z
DTSTART;VALUE=DATE:20270830
DTEND;VALUE=DATE:20270831
SUMMARY:Summer bank holiday (UK)
DESCRIPTION:Last long weekend\, strong for travel\, garden and hospitality.
 \nStart: three weeks before
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:2027-09-27-world-tourism-day@wegotitmarketing.de
DTSTAMP:20261012T000000Z
DTSTART;VALUE=DATE:20270927
DTEND;VALUE=DATE:20270928
SUMMARY:World Tourism Day
DESCRIPTION:A travel and hospitality hook just as autumn bookings open.\nSt
 art: two weeks before
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:2027-10-01-international-coffee-day@wegotitmarketing.de
DTSTAMP:20261012T000000Z
DTSTART;VALUE=DATE:20271001
DTEND;VALUE=DATE:20271002
SUMMARY:International Coffee Day
DESCRIPTION:A Friday\, so cafés can run it into the weekend.\nStart: one w
 eek before
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:2027-10-10-world-mental-health-day@wegotitmarketing.de
DTSTAMP:20261012T000000Z
DTSTART;VALUE=DATE:20271010
DTEND;VALUE=DATE:20271011
SUMMARY:World Mental Health Day
DESCRIPTION:Employer brand angle\, only with something you actually offer s
 taff.\nStart: two weeks before
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:2027-10-31-halloween@wegotitmarketing.de
DTSTAMP:20261012T000000Z
DTSTART;VALUE=DATE:20271031
DTEND;VALUE=DATE:20271101
SUMMARY:Halloween
DESCRIPTION:A Sunday\, so the party and costume trade peaks Saturday.\nStar
 t: from early October
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:2027-10-31-clocks-go-back-uk-and-eu@wegotitmarketing.de
DTSTAMP:20261012T000000Z
DTSTART;VALUE=DATE:20271031
DTEND;VALUE=DATE:20271101
SUMMARY:Clocks go back (UK and EU)
DESCRIPTION:Same Sunday as Halloween\, dark evenings arrive with an extra h
 our.\nStart: the week before
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:2027-11-11-singles-day@wegotitmarketing.de
DTSTAMP:20261012T000000Z
DTSTART;VALUE=DATE:20271111
DTEND;VALUE=DATE:20271112
SUMMARY:Singles Day
DESCRIPTION:Opens the discount season\, strongest online and with younger b
 uyers.\nStart: from late October
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:2027-11-26-black-friday@wegotitmarketing.de
DTSTAMP:20261012T000000Z
DTSTART;VALUE=DATE:20271126
DTEND;VALUE=DATE:20271127
SUMMARY:Black Friday
DESCRIPTION:Ad space gets scarce\, so book creative and stock weeks ahead.\
 nStart: from early November
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:2027-11-27-small-business-saturday-us@wegotitmarketing.de
DTSTAMP:20261012T000000Z
DTSTART;VALUE=DATE:20271127
DTEND;VALUE=DATE:20271128
SUMMARY:Small Business Saturday (US)
DESCRIPTION:The US date\, the UK edition is the first Saturday of December.
 \nStart: two weeks before
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:2027-11-28-first-sunday-of-advent@wegotitmarketing.de
DTSTAMP:20261012T000000Z
DTSTART;VALUE=DATE:20271128
DTEND;VALUE=DATE:20271129
SUMMARY:First Sunday of advent
DESCRIPTION:Advent starts in November this year\, so countdowns launch earl
 y.\nStart: from mid-October
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:2027-11-29-cyber-monday@wegotitmarketing.de
DTSTAMP:20261012T000000Z
DTSTART;VALUE=DATE:20271129
DTEND;VALUE=DATE:20271130
SUMMARY:Cyber Monday
DESCRIPTION:Extends Black Friday online\, keep stock and email flows ready.
 \nStart: from early November
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:2027-12-04-small-business-saturday-uk@wegotitmarketing.de
DTSTAMP:20261012T000000Z
DTSTART;VALUE=DATE:20271204
DTEND;VALUE=DATE:20271205
SUMMARY:Small Business Saturday (UK)
DESCRIPTION:The UK date\, independents and local gift trade push hardest.\n
 Start: three weeks before
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:2027-12-24-christmas-eve@wegotitmarketing.de
DTSTAMP:20261012T000000Z
DTSTART;VALUE=DATE:20271224
DTEND;VALUE=DATE:20271225
SUMMARY:Christmas Eve
DESCRIPTION:A Friday\, so publish your final order date well before it.\nSt
 art: from mid-November
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:2027-12-25-christmas-day@wegotitmarketing.de
DTSTAMP:20261012T000000Z
DTSTART;VALUE=DATE:20271225
DTEND;VALUE=DATE:20271226
SUMMARY:Christmas Day
DESCRIPTION:A Saturday\, so UK bank holidays shift to Monday and Tuesday.\n
 Start: from early November
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:2027-12-26-boxing-day-sales@wegotitmarketing.de
DTSTAMP:20261012T000000Z
DTSTART;VALUE=DATE:20271226
DTEND;VALUE=DATE:20271227
SUMMARY:Boxing Day sales
DESCRIPTION:A Sunday\, so online carries the sale and shop hours shrink.\nS
 tart: one week before
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:2027-12-31-new-year-s-eve@wegotitmarketing.de
DTSTAMP:20261012T000000Z
DTSTART;VALUE=DATE:20271231
DTEND;VALUE=DATE:20280101
SUMMARY:New Year’s Eve
DESCRIPTION:A Friday\, so hospitality gets a full weekend from it.\nStart: 
 from mid-December
TRANSP:TRANSPARENT
END:VEVENT
END:VCALENDAR