Google Ads agency for enquiries that turn into customers
We build your account around what people actually search for — and optimise for revenue, not clicks.
- reply within 24 hours
- cancel monthly
- your account stays yours
Where the budget actually goes
Almost every account audit turns up the same three patterns. Together they routinely cost 30 to 50 per cent of the budget.
Conversion tracking counts clicks, not customers
Without clean conversion data, Google optimises for traffic. You pay for visitors who never become customers — and the report still looks good.
Search terms left unwatched
Broad keywords with no maintained search-term list mean ads on entirely unrelated queries. The tradesperson pays for "electrician apprenticeship", the shop for "second hand".
Every click lands on the homepage
Someone searching for one specific service wants the page about it — not a homepage covering seven topics. Every extra click costs conversions.
How we run accounts
Measure first, then structure, then scale. Start in any other order and you scale a mistake.
Check the tracking before anything runs
Calls, forms, purchases — every conversion has to be correct and plausible. Everything else is built on it. Get the foundation wrong and every optimisation after it is guesswork.
Structure by search intent, not by product catalogue
Campaigns follow what people search for, not how your business is organised internally. That is what decides your Quality Score and your cost per click.
Treat the landing page and the ad as one job
We build the page the ad lands on. That is exactly where budget otherwise leaks away — the campaign is clean, the page is slow, and nobody owns it.
Adjust weekly, report monthly
Search terms, bids, ad copy. The report shows enquiries and revenue — not impressions. If a channel is not delivering, we say so.
What Google Ads is — and what each campaign type is for
Google Ads is an auction, not a price list. You are not paying to be shown; you pay when someone clicks — and what that click costs depends on your bid and on how relevant Google judges your ad and your landing page to be. That is why a well-built account can hold the same position more cheaply than a badly built one bidding higher. The campaign types differ mainly in one thing: whether they capture demand that already exists, or create it.
Search campaigns
Text ads above the search results, triggered by what someone is typing right now. The most direct type: the demand is already there, you are only speaking up. For service businesses, almost always the first channel.
Performance Max
One campaign covering every Google surface at once — Search, Maps, YouTube, Gmail, Display — and distributing the budget automatically. Strong once conversion tracking is clean, and risky while it is not: the automation optimises for exactly the signal you feed it.
Shopping ads
Product image, price and shop name directly in the results, driven by your product feed rather than by ad copy. The most important type for online shops — and feed quality matters more than budget.
Display & retargeting
Image ads across millions of websites. Rarely profitable as cold outreach, often profitable as a reminder to people who have already visited. Someone who abandoned a basket is a different audience from a stranger.
Demand Gen
Visual ads in YouTube, Discover and Gmail. Nobody here is searching for you — this type creates demand rather than capturing it. Worth running once search demand in your market is already exhausted.
Video
Ads before and inside YouTube videos, charged per view rather than per impression. Good for awareness and for anything that needs explaining, poor as the only channel for short-term enquiries.
Look up terms like Quality Score, ROAS or Smart Bidding in the glossary
You get one named person, not a ticket queue
The person who sets your account up is the person who runs it afterwards. They know your numbers, your margin and which enquiries are actually worth having — and they go through them with you once a month, in plain English rather than in metrics.
- One named point of contact
- A monthly call where we go through the numbers together
- Answers to your questions within 24 hours
- Your Google Ads account is yours, during and after
What's included
- Search, Shopping, Display and Performance Max campaigns
- Clean conversion tracking as the basis for every decision
- Transparent reporting — you see exactly what your budget delivers
- Ongoing optimization of bids, ads and landing pages
Cases on this topic
Companies that work with us
Visibility that turns into appointments
For a dental practice we built the website, online appointment booking and local visibility together — into the local top 3.
View the case
What the work costs
Two separate items: the ad budget goes straight to Google, the fee comes to us. We do not publish a list price, because it would be wrong for half the enquiries this page gets — a local trade business running one campaign is not the same job as a shop with 4,000 products. What moves the number is below. The figure for your situation comes after the review, before you decide anything.
Tracking, account structure, campaigns, ad copy. How much work it is depends on what is already there: a well-kept account needs corrections, one that grew on its own needs rebuilding. One-off, because it has to be done properly once — and you keep it if we part ways.
Search terms, bids, ads, landing pages, a monthly report. Scope follows account size, channel count and industry — never a percentage of your ad budget. A fee that grows with your spend rewards us for you spending more.
Goes straight to Google, not to us. For local service businesses we usually start at €500 to €1,000 a month — enough to gather usable data within four to six weeks. For shops it depends on margin and basket size.
Cancel monthly. No minimum term. Nothing built that you cannot take with you.
What clients say
I am very happy with the service. Every wish and comment I had about the website was taken on board and carried out exactly as I pictured it.
Jeremiah from We Got It genuinely listened to how we see our market. You can see that in the approach and in the results. I am very happy with the collaboration.
A good website is not just a business card. It is a system that brings in new customers day and night and follows up automatically.
Frequently asked questions
What does management cost per month?
Do I own my Google Ads account?
What budget do I need for Google Ads?
How quickly will I see results?
Am I tied into a long contract?
Who runs my account?
What happens in the first 30 days?
Do you work with small budgets?
Free account review
We look at your account and tell you where the budget is leaking — specifically, with numbers, within 24 hours. No sales call, no deck. If we find nothing, we will say that too.