Marketing calendar 2027
Good campaigns need an occasion. These are the key awareness days, holidays and shopping events of 2027, each with the lead time it needs. Plan your content before everyone else does.
The file contains every fixed date as an all-day entry. Spans such as the summer sale season cannot be exported as a single day, so they are left out.
January · Fresh start, fresh budgets
1 JanNew Year’s DayFalls on a Friday, so the restart offer gets a long weekend.Start: from mid-December
25 JanBurns NightA Monday in 2027, so sell the weekend before for bookings.Start: two weeks before
JanVeganuaryA full month of plant-based intent, strong for food brands.
JanWinter salesDiscount hunters are active, so lead with stock you want gone.
February · Love lands on a Sunday
9 FebPancake Day (Shrove Tuesday)A Tuesday, so push ingredients and dine-in offers the weekend before.Start: one week before
13 FebGalentine’s DayThe Saturday before Valentine’s, good for group bookings and gifting.Start: two weeks before
14 FebValentine’s DayFalls on a Sunday, so deliver gifts and bookings by Friday.Start: from late January
mid-FebSchool half-term (UK)Family attractions and days out fill up, check local term dates.
March · Mothering Sunday, early Easter
7 MarMothering Sunday (UK)The UK date, not the May one, and bookings go fast.Start: from mid-February
8 MarInternational Women’s DayOnly credible with something real to show, so prepare evidence early.Start: three weeks before
17 MarSt Patrick’s DayMidweek this year, so hospitality should stretch it to the weekend.Start: two weeks before
28 MarClocks go forward (UK)Lands on Easter Sunday, so one weekend carries both messages.Start: the week before
26-29 MarEaster weekend (Good Friday to Easter Monday)Easter is early in 2027, so spring stock must land in March.Start: from late February
April · After the Easter rush
1 AprApril Fools’ DaySkip it unless the joke is genuinely funny and on brand.Start: two weeks before
6 AprStart of the UK tax yearPrime window for finance, accounting and B2B service offers.Start: from mid-March
22 AprEarth DayOnly with proof customers can check, otherwise stay quiet.Start: three weeks before
Mar-AprEaster school holidays (UK)Two weeks of family time, strong for travel and attractions.
May · Bank holidays and long weekends
3 MayEarly May bank holiday (UK)First long weekend of summer, good for garden, DIY and travel.Start: two weeks before
6 MayAscension Day (mainland Europe)Much of mainland Europe is closed, so shift your send times.Start: the week before
9 MayMother’s Day (US and most of Europe)Not the UK date, so this one matters mainly for export.Start: from mid-April
31 MaySpring bank holiday (UK)Half-term follows, so families book trips and attractions that week.Start: three weeks before
June · Father’s Day, half year close
5 JunWorld Environment DayPairs well with a supplier or packaging change you can show.Start: two weeks before
20 JunFather’s Day (UK and US)UK and US share the date, so one campaign covers both.Start: from late May
JunPride MonthLarge reach, but only credible with a year-round record.
late JunHalf year closeUnspent B2B budgets surface before the half year closes.
July · Holiday season begins
4 JulUS Independence DayThe US market pauses, so hold launches aimed at American buyers.Start: two weeks before
Jul-AugSummer sale seasonClear slow stock early, demand drops once people travel.
mid-JulBig platform sale eventsShoppers wait for marketplace deals, so time your own offer.
from mid-JulUK school summer holidaysLeisure and travel spend peaks while B2B decisions stall.
August · Quiet weeks, big preparation
8 AugInternational Cat DayA Sunday, so social reach is strong for almost any brand.Start: one week before
30 AugSummer bank holiday (UK)Last long weekend, strong for travel, garden and hospitality.Start: three weeks before
from mid-AugBack to schoolScottish terms start before England’s, so split the timing.
late AugPeak season briefingBrief your Black Friday creative now, November is far too late.
September · Autumn reset, Q4 build
27 SepWorld Tourism DayA travel and hospitality hook just as autumn bookings open.Start: two weeks before
early SepNew school term (England and Wales)Routines reset, so gyms, courses and subscriptions convert well.
from mid-SepOktoberfest seasonBeer, food and event offers that travel well beyond Germany.
late SepStart of autumnChange imagery and stock before customers feel the season turned.
SepPeak season buildLock offers and stock while ad space is still available.
October · Halloween meets the clock change
1 OctInternational Coffee DayA Friday, so cafés can run it into the weekend.Start: one week before
10 OctWorld Mental Health DayEmployer brand angle, only with something you actually offer staff.Start: two weeks before
31 OctHalloweenA Sunday, so the party and costume trade peaks Saturday.Start: from early October
31 OctClocks go back (UK and EU)Same Sunday as Halloween, dark evenings arrive with an extra hour.Start: the week before
mid-OctChristmas gift guidesGift research starts now, so publish guides before November.
November · The biggest shopping stretch
11 NovSingles DayOpens the discount season, strongest online and with younger buyers.Start: from late October
26 NovBlack FridayAd space gets scarce, so book creative and stock weeks ahead.Start: from early November
27 NovSmall Business Saturday (US)The US date, the UK edition is the first Saturday of December.Start: two weeks before
28 NovFirst Sunday of adventAdvent starts in November this year, so countdowns launch early.Start: from mid-October
29 NovCyber MondayExtends Black Friday online, keep stock and email flows ready.Start: from early November
December · The final stretch
4 DecSmall Business Saturday (UK)The UK date, independents and local gift trade push hardest.Start: three weeks before
24 DecChristmas EveA Friday, so publish your final order date well before it.Start: from mid-November
25 DecChristmas DayA Saturday, so UK bank holidays shift to Monday and Tuesday.Start: from early November
26 DecBoxing Day salesA Sunday, so online carries the sale and shop hours shrink.Start: one week before
31 DecNew Year’s EveA Friday, so hospitality gets a full weekend from it.Start: from mid-December
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